Mattel has been criticized heavily for having to recall not once but twice in as many weeks 20 million toys manufactured in china but mattel also deserves praise for stepping up to its responsibilities as the leading brand in the toy industry harvard business school professor john quelch examines. Mattel now has to hope it still has time to repair its battered image with parents before santa claus begins to stuff stockings the holiday shopping season is only a few months away but mattel continues to make headlines for all the wrong reasons the company announced the recall of millions of toys on tuesday because the chinese-made. Free essay: briana jones john a caltagirone opmg 486 november 18, 2014 mattel toy recalls summary mattel incorporated is now the second largest global toy. Mattel's public relations campaign in china following 2007 toy recalls paul flagg & maris snell professor pelfrey pur4404 international pr 8 october 2012 covering series of mattel recalls affecting approximately 21 million toys beginning in august 2007. Mattel toy recalls of 2007 recall timeline june 8 - mattel first alerted to possible lead paint contamination june 9 - cpsc deadline for mattel to report the problem. Mattel toy recalls on aug 2, mattel's fisher-price division announced a recall of nearly 1 million chinese-made toys because their paint. Mattel recalls 19m potentially dangerous chinese-made toys wed 15 aug 2007 1854 edt first published on wed 15 aug 2007 1854 edt share on facebook share on twitter share he added that while there may be a short term dip in consumer confidence in mattel, the recall would have little. Mattel recalls about 9 million toys ingesting lead wednesday, august 15, 2007 mattel inc announced its second big recall of chinese-made toys in as many weeks in the case of the mattel recall.
Ms nord announced the recall of several toys manufactured in china and imported by mattel to the us. Mattel inc, the world's largest toymaker, reported its second major product recall in less than two weeks tuesday when it warned parents that more than 186 million toys sold globally might. Mattel says that thomas a debrowski, its executive vice president for worldwide operations, was in beijing to repeat what the company had already said in europe and the united states, that it was sorry for the recall of millions of toys, and that it was doing all it could to prevent further problems. In 1945, ruth and elliot handler and harold matt matson form a partnership called mattel creations in southern california in a garage workshop that. Mattel recalls 2007 communication implications for quality control, outsourcing, and consumer relations [abstract] in august 2007, america's largest toy manufacturer announced the first of what would.
This article highlights the product recall crisis mattel had to deal with in the middle of year 2007, the worst-ever in its history how mattel responded and its turaround strategies are also discussed. The story: in july 2007, robert eckert, chief executive of mattel, got the call no ceo ever wants to get a european retailer had found evidence of toxic lead paint in mattel toys.
A customer looks at a barbie toy at a store in shanghai august 15, 2007 mattel, the world's largest toy company, posted a lower quarterly profit on monday, missing wall street estimates, on charges stemming from its recent global recalls of potentially harmful toys. Polly pocket merchandise sit on a shelf in a store in arlington, virginia, august 14, 2007 a senior mattel executive apologized to china on friday for recent recalls of chinese-made toys and said it took full responsibility. Mattel recalls 2007 communication implications for quality control, outsourcing and consumer relations 2007 product recalls products recalled include: thomas the tank pet food toothpaste mattel toys these recalls have created concern over: toy safety and product safety slideshow.
Read this essay on case: mattel and toy recalls summary this case is about the recalls of 2007 by mattel toys produced in china due to lead found in paint used to produce the toys and due to loose magnets that could cause serious injury to children if ingested mattel.
Mattel playsets with magnet hazard: product numbers: j1944 j1946 j4142 j5114 j5115 g4457 g4458 g4459 g4460 g4461 g4462 g4464 g9703 h1530 h1532 h1533. -- more than 9 million mattel toys are being recalled because of lead-based paint and magnets that may dislodge the consumer product safety commission (cpsc) and mattel announced the mattel toy recall today, citing an abundance of caution with no injuries reported the recall includes. View this case study on mattel toy recall in 2007 mattel was in 2007 mattel was dealing with a number of challenges surrounding the quality of toys that were. There has been a recall announcement affecting polly pocket™, batman™ magna, doggie daycare™ and shonen jump's one piece™ playsets containing small powerful magnetsplease choose from the following options view and print the recall brochure if you own affected product(s) you will also need.